It is of critical importance to get employees on board with the vision, values and mission of the organization and this is exactly the field where employee branding process can play a significant role.
It can be considered as an internal communication strategy that motivate employees of an organization to convey corporate messages to customers, stakeholders, prospects and other employees.
When creating an employee branding strategy, it takes time and on-going refinement to truly get it suitable and effective.
Building, implementing and continuously refreshing an effective employee-branding program requires special consultancy and support, as well as proper top management, human resources managers and employee training.
Assess the existing internal communication (both formal and informal) throughout the whole organization. Assure the employees’ awareness and understanding, as regards the corporate vision, values, and mission. Emphasize on the positivity of employees’ experience with the organization and their work. Support leadership to live and breath the values of the organization in every working day. Educate employees on the brand, to help them learn how to communicate it more and more effectively. Run internal satisfaction and develop a framework which encourages open dialogue and transparency within the organization and among managers & their teams. Develop plans for the proper social media utilization at work. Determine metrics to evaluate the effectiveness of the employee branding program. Align employee and employer branding processes and integrate them to the corporate communication strategy.